Guruchandran A
Product Marketer at Animaker Inc. | SaaS & Product Management Enthusiast
- Role
- Product Marketer at Animaker Inc.
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Guruchandran A
As an enthusiastic marketer passionate about developing a career in the SaaS space, I am adept at creating innovative marketing campaigns, effective product messaging, defining GTM strategies, and developing sales enablement collaterals. Experienced with Content Ideating and Repurposing, SEO, End-to-End Campaign Management, Marketing Automation & CRM Tools (Pardot, HubSpot, Intercom), E-mail Marketing, Customer Engagement, and Lead Nurturing.
Experience
Product Marketer
Jul 2021 — Present · Chennai, IN
Product owner of Animaker Voice, an online text-to-speech application and Animaker Deck – world’s first avatar powered online presentation maker. • Creating GTM strategies for the Voice and Deck Web App, owning and handling online assets including landing pages, social media, and all online properties/initiatives. • Planning the launch of new features, UI improvements, blog/collateral releases and managing the cross -functional implementation of the set requirements. • Work with engineering teams through design, testing, and product releases in multiple sprints. • Prioritizing between long and short-term challenges, problems, and opportunities based on the business rationale to drive product priorities jointly with product line management. • Developing user stories, sales enablement programs and business requirements in partnership with sales and product line management, and carrying through to development and definition of product specifications. • Planning and executing marketing campaigns for brand building and demand generation utilizing various marketing channels such as digital marketing, search engine optimization & marketing, content marketing.
Education
Loyola Institute Of Business Administration
PGDM, Marketing/Marketing Management, General
2018 — 2020
Anna University
Bachelor of Engineering - BE, Mechanical Engineering
2013 — 2017
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.