Steve Hansen

About Steve Hansen

Experienced Heavy Duty Trucking Industry Professional | Driving Revenue Growth through Innovative Marketing & Sales Strategies | Building Strong Client Relationships | Mentoring Top-Performing TeamsI am a results-oriented and passionate professional with over 20 years of experience in the Heavy Duty Trucking Industry. Throughout my career, I have been at the forefront of defining, developing, and executing successful Marketing & Sales strategies that have propelled revenue growth and market dominance in highly competitive landscapes.As a visionary leader, I consistently leverage my expertise in technology and digital media to increase product distribution, expand market share, and stay ahead of industry trends. My track record is a testament to my ability to serve and support key clients, ensuring their loyalty and satisfaction.In my role as a team mentor and coach, I focus on nurturing talent and fostering a collaborative environment that empowers individuals to reach their full potential. With strong business acumen and expertise in digital strategies, I have contributed to building high-performing marketing and sales teams that consistently deliver exceptional results.I advocate for active involvement in the industry, as evidenced by my extensive experience serving on the board of directors and assuming advisory roles within some of the most reputable and well-known industry associations.Key Highlights- 20+ years of experience in the Heavy Duty Trucking Industry, driving revenue growth and market expansion- Expertise in defining and executing innovative Marketing & Sales strategies to gain a competitive edge- Successful in developing strong relationships with key clients, ensuring their satisfaction and long-term loyalty- Proficient in leveraging technology and digital media to enhance product distribution and market share- Track record of forging new business opportunities through enriched content and diversified channels- Effective team mentor and coach, fostering a culture of excellence and collaboration- Respected industry advocate serving on the most respected industry boards and advisory roles.

Experience

1. Vice President of Marketing and Communications

   High Bar Brands

   Oct 2022 — Present · Owatonna, MN, US

   Responsible for overseeing the marketing operations for the High Bar Brands portfolio, which includes BettsHD, Minimizer, Premier Manufacturing, Viking Sales, Dieters, and Panelite. Ensure accurate and efficient dissemination of information across digital platforms and other communication channels, supporting both internal and external audiences.

Education

• Minnesota State University, Mankato

  Bachelor of Science, Sales / Marketing

  1997 — 2001

• Northwest Missouri State University

  Executive MBA, Marketing and Business Administration

Skills

• Product Development
• Negotiation
• Vehicles
• Sales
• Sales Operations
• Pricing Strategy
• B2b
• Social Media Marketing
• Manufacturing
• Automotive Aftermarket
• Business Development
• Google Analytics
• Digital Marketing
• Leadership
• Sales Management
• Logistics Management
• Email Marketing Software
• Marketing
• Trucking
• Forecasting
• Continuous Improvement
• Cold Calling
• Transportation
• Automotive
• Google Adwords
• Account Management
• Management
• Team Building
• Marketing Strategy
• Strategic Planning
• Logistics
• Customer Satisfaction
• New Business Development
• Direct Sales
• Purchasing
• Web Marketing Strategy
• Pricing
• Customer Experience
• Contract Negotiation
• Selling