Gurtej Singh Puri
Marketing Analyst | Data Driven Marketing | Crafting Tailored Marketing Strategies
- Role
- Marketing Analyst at West Coast Consulting
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Gurtej Singh Puri
As a Marketing Analyst, I use various tools such as Google Analytics, Tableau, Power BI, and Microsoft Tools to analyze and visualize data, segment customers, conduct market research, and measure the effectiveness of marketing campaigns. I have a Bachelor of Science in Business Administration from Schmidthorst College of Business, where I majored in Marketing and Business Analytics/Intelligence. My core competencies include marketing analytics, web pages, web analytics, and customer acquisition strategies.In my previous roles, I have gained valuable experience in developing tailored content, driving engagement, leveraging customer insights, and utilizing data analytics to enhance campaign performance. I have worked with diverse teams and clients, such as Right Corner Consulting, Nestlé, and Madison World, where I contributed to various projects, such as creating and distributing marketing materials, maintaining websites and social media sites, developing customer profiles, and implementing content changes. I am passionate about learning new skills and technologies, and I am always eager to take on new challenges and opportunities. I believe I can bring a fresh and innovative perspective to the team, as well as a collaborative and supportive attitude.
Experience
Marketing Analyst
Sep 2023 — Present · Los Angeles, CA, US
Using tools such as Google Analytics, Tableau, Power BI, and Microsoft Tools for data analysis and visualization.2. Segment customers based on demographics, psychographics, and behavioral data which is vital for targeting the right audience with personalized marketing campaigns.3. Conduct market research to understand customer behavior, preferences, and competitive landscapes4. Using Metrics such as key performance indicators (KPI), ROI, click-through rates, and customer lifetime value to measure the effectiveness of marketing campaigns.5. Using LinkedIn and Google ad\'s campaigns for better engagement and reach. Working closely with social marketing and data analytics.(take part in exhibitions and fairs to interact with prospects and leads)
Education
Bowling Green State University
Bachelor Science in Business Administration, Marketing and Business Analytics/Intelligence
2019 — 2023
Modern School
Schooling , Business/Commerce, General
2006 — 2019
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