Gurston Allen
Senior Manager, Product, Brand & Growth Marketing - Premium Brands @Arterra Wines Canada
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WORK HISTORY
Senior Manager, Product, Brand & Growth Marketing - Premium Brands @Arterra Wines Canada
Toronto, ON, CA
Le Clos Jordanne, Inniskillin, Inniskillin Icewine, Saintly, KEW Vineyards, Jackson-Triggs Estate Wines
EDUCATION
Lang School of Business and Economics - University of Guelph
Bachelor of Commerce - BCom, Marketing/Marketing Management, General
University of Guelph
Bachelor of Commerce, B Comm. Marketing Management
SKILLS
ABOUT GURSTON ALLEN
I’m a consumer-obsessed, endlessly curious marketing leader with deep cross-functional experience across Brand, Shopper, and Sales. I create value by blending strategic insight with creative problem-solving to unlock commercial growth.I’ve led the transformation of iconic brands and built new, profitable brands from the ground up—excelling in complexity, ambiguity, and high-stakes environments. Known as a collaborative, passionate, and results-driven leader, I consistently deliver business impact through strong consumer understanding, commercial acumen, and cross-functional partnership.Recognized by Strategy Magazine, Effie Canada, SIA Shopper Marketing Awards, LCBO Elsie Awards, and more.
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