Gurpreet Rehal

About Gurpreet Rehal

I work in B2B SaaS marketing, mostly helping complex products make sense to the people who need them. I like clear positioning, simple GTM plans, and marketing that actually shows up in revenue.At Solvei8, I’ve been leading marketing for Factory OS, a product ecosystem by Solvei8. Rebuilding the story after an acquisition, taking it into new markets, and setting up the demand and partner systems around it. The result: stronger pipeline and a product identity people finally understand.I’m happiest when I’m close to product and sales, shaping the narrative and making sure the execution is tight. I care about clarity, momentum, and building marketing that earns its place at the table.If the product is complex and the path to market needs structure, that’s usually where I fit.

Experience

1. Marketing Manager

   Solvei8

   Jan 2023 — Present

   Industry: B2B SaaS – Fashion Supply ChainOwned brand relaunch and GTM for SaaS products — from positioning to pipeline.Brand & Go-to-Market Strategy- Led post-acquisition repositioning as a unified Factory OS, relaunching GTM stack and improving qualified lead conversions by 30% and influencing 2.5x increase in new pipeline- Launched the flagship planning product with refined ICP targeting and persona-led campaigns; doubled pilot sign-ups in the first 90 days.Growth & Demand Generation- Built the first ABM engine for high-value accounts, increasing lead-to-opportunity conversion by 20% and shortening sales cycles for high-value enterprise deals- Developed content-led inbound programs (webinars, blogs, videos) generating 40+ MQLs in Month 1, resulting in a multifold increase in qualified pipeline.Retention & Customer Marketing- Streamlined onboarding and SDR enablement assets, reducing sales cycle by 22% and improving conversion by 18%- Drove 30% adoption growth through planner workshops and user community programs.Voice of Customer & Analytics- Conducted 20+ VOC interviews to refine messaging and activation workflows.Partner & Event Marketing- Led APAC and Middle East event strategy—customized formats by region, managed vendors, and built joint campaigns with partners, driving a 25% lift in high-intent pipeline.

Education

• Bournemouth University

  Master's degree, MA Media and Communication

  2017 — 2018

• National Institute of Fashion Technology, India

  Bachelor's degree, Textile Design

  2011 — 2015

• Indian Institute of Management, Lucknow

  Executive Management Program in Sales and Marketing Leadership

Skills

• Graphic Design
• Mood Boards
• Design
• Color Schemes
• Sketching
• Apparel
• Designing
• English Language Skills
• Pattern Design
• Illustrator
• Retail
• Reading
• Textiles
• Fashion
• Creative Writing
• Photoshop
• Merchandising
• Surface Pattern Design
• Trend Analysis
• Microsoft Office
• Home Accessories