Gurpreet Kaur
Social Media Executive | Executive certificate in Digital Marketing
- Role
- Social Media Executive at Ptc Punjabi Network
- Location
- West Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Gurpreet Kaur
At PTC Punjabi Network, my focus centers on elevating our social media profiles, utilizing strategic content scheduling and visually appealing campaign materials to boost our brand\'s visibility. Our team\'s efforts have successfully surpassed growth targets in subscriber and follower counts through audience-centric strategies. With a solid foundation from IIT Delhi\'s Executive Certificate Programme in Digital Marketing, I am committed to staying ahead in this dynamic field. Integrating SMO and graphic design, our approach has honed an ability to attract and retain a dedicated audience, ensuring long-term brand engagement.
Experience
Social Media Executive
Feb 2023 — Present
Social Media Executive at PTC Punjabi NetworkDriving engagement through strategic content planning and scheduling, ensuring consistent brand presence across YouTube, Facebook, and Instagram.Elevating social media profiles by curating trend-savvy content and implementing timely updates to capture audience interest.Designing visually captivating posters and campaign materials to enhance brand visibility and appeal.Setting and surpassing growth targets for subscriber and follower counts by implementing audience-centric strategies.Developing and executing initiatives to attract and retain a growing audience base, fostering long-term engagement.Analyzing performance metrics to refine content strategies and optimize audience reach and interaction.Collaborating with cross-functional teams to align social media efforts with overall marketing objectives.Staying updated on industry trends and platform algorithms to adapt content strategies accordingly.Monitoring competitor activities and industry benchmarks to identify opportunities for differentiation and innovation.Cultivating strong relationships with influencers and partners to amplify brand presence and reach new audiences.
Education
Kalinga University, Raipur
Bcom hons
2015 — 2018
Indian Institute of Technology, Delhi
Executive certificate programme in Digital Marketing
2024 — 2024
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