Gurpreet Bagnal

Brand Strategist @frog

Bengaluru, IN

Contributed to content strategy and independently executed full-funnel messaging for ARENA & NEXA\'s digital revamp - from homepage positioning to product page copy - resulting in 243% CTA engagement uplift, 32% bounce rate reduction, and 213% improvement in scroll penetration.• Improved search visibility and user trust by applying the E-E-A-T framework across 45+ content pages, contributing to page load time dropping to under 1 second.• Conducted multi-source competitive analysis across 5 automotive brands, using SEMrush for SEO gaps, Talkwalker for consumer sentiment, and MURAL board to benchmark ARENA and NEXA\'s positioning and identify content differentiation opportunities.• Authored a content style guide for ARENA and NEXA, covering tone-of-voice, writing conventions, UX microcopy standards, and content architecture, to establish a scalable reference system for Maruti Suzuki\'s future content operations.• Ensured cross-ecosystem brand coherence by extending the content framework to Maruti Super App and Genuine Parts verticals across a multi-touchpoint digital platform.

Xavier Institute Of Management and Entrepreneurship

Postgraduate Degree, Marketing

St. Xavier's College, Ranchi

Bachelor of Commerce - BCom, Business/Commerce, General