Gurpreet Bagnal
Brand & Content at Capgemini Invent (frog) ll PGDM, XIME ’22
- Role
- Brand Strategist at frog
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Gurpreet Bagnal
Hi!As a Marketing Consultant at Frog, I specialise in content strategy and digital experience. Currently, I’m contributing to content initiatives for a leading automotive brand in India, focusing on website revamp, content planning, SEO optimisation, and UX enhancements. Passionate about data-driven decision-making, I craft impactful brand narratives by seamlessly integrating content, design, and business objectives.Currently improving skills on Figma.Proficient in Mural, MS Excel, PowerPoint and Canva. Thank you for connecting!
Experience
Brand Strategist
Nov 2023 — Present · Bengaluru, IN
Contributed to content strategy and independently executed full-funnel messaging for ARENA & NEXA\'s digital revamp - from homepage positioning to product page copy - resulting in 243% CTA engagement uplift, 32% bounce rate reduction, and 213% improvement in scroll penetration.• Improved search visibility and user trust by applying the E-E-A-T framework across 45+ content pages, contributing to page load time dropping to under 1 second.• Conducted multi-source competitive analysis across 5 automotive brands, using SEMrush for SEO gaps, Talkwalker for consumer sentiment, and MURAL board to benchmark ARENA and NEXA\'s positioning and identify content differentiation opportunities.• Authored a content style guide for ARENA and NEXA, covering tone-of-voice, writing conventions, UX microcopy standards, and content architecture, to establish a scalable reference system for Maruti Suzuki\'s future content operations.• Ensured cross-ecosystem brand coherence by extending the content framework to Maruti Super App and Genuine Parts verticals across a multi-touchpoint digital platform.
Education
Xavier Institute Of Management and Entrepreneurship
Postgraduate Degree, Marketing
St. Xavier's College, Ranchi
Bachelor of Commerce - BCom, Business/Commerce, General
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