Gurpreet Bassi
Senior Paid Search Category Lead @Next
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WORK HISTORY
Senior Paid Search Category Lead @Next
Leicester, GB
EDUCATION
De Montfort University
BSc Hons, Computer Studies
SKILLS
ABOUT GURPREET BASSI
Accredited Google Ads and Bing Ads user• Advanced and experienced knowledge in Campaign set up, tracking, management, optimisation and reporting• Campaign strategy planning • Budget management • Ensuring the quality and quantity of customer acquisitions and conversions via paid search and display methods• Identifying possible website issues which could negatively affect customer acquisitions• Identifying where and how other media channels would benefit a client’s campaign and how to effectively use these alongside current methods• Analysing data to provide results with insightful feedback• Dealing with clients and external agencies to manage campaigns and achieve results effectively and on time• Working alongside SEO strategies• PPC bid management technologiesSpecialties: PPC Management, PPC Consultancy, PPC Training, Google Analytics
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