Gurpinder Taneja
Senior Head of Digital Performance - Bajaj Finserv App & Web | Customer Acquisition | Growth Marketing | Engagement | Lending | Commerce | Partnerships
- Role
- Senior Head of Digital Performance - App & Web at Bajaj Finserv
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Gurpinder Taneja
With overall Experience of 18 years primarily in Consumer Business, Digital Ecosystem, Retail Loans and Product / Project Management with strong ability to execute. Believe in building team and ensuring best outcome.Currently leading Digital Performance Marketing for all Bajaj Finserv businesses through App and Web. Focus on building customer engagement covering across categories of Lending, Credit Card, EMI Card and SME businesses. Customer segmentation basis risk, geo, behaviour, spending/saving pattern playing as success levers for campaigns driving consumer engagement. Along with business driving DAU/MAU/Retention are key KPI\'s.
Experience
Senior Head of Digital Performance - App & Web
Jan 2024 — Present · Pune, IN
Leading Digital Business Growth for B2C, SME, Mortgage, Gold, Securities Loans, EMI Card and Credit Cards
Education
ICFAI Business School, Gurgaon
MBA - Finance, Finance
2002 — 2004
GGN Khalsa College Ludhiana
Bachelor of Commerce (B.Com.), Business/Commerce, General
1998 — 2001
SAN Jain Senior Secondary School
10+2, Commerce
1994 — 1998
Skills
- Banking
- Team Management
- Loans
- Two Wheeler Loans
- Business Analysis
- Negotiation
- Annual Planning
- Management
- Crm
- Underwriting
- Relationship Management
- Smp
- Car Loans
- Retail Banking
- Sales Management Consulting
- Business Strategy
- Credit
- Credit Analysis
- Campaign Management
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