Gurpal Singh Khalsa

About Gurpal Singh Khalsa

I’ve always enjoyed the creative side of marketing, and over time, I’ve come to value the importance of structure, execution, and how every small detail contributes to the bigger brand story.My journey so far has taken me across different industries — hospitality, automotive & manufacturing — where I’ve worked on ATL/BTL campaigns, global trade exhibitions, in-showroom branding, and more. It’s been a hands on learning curve that’s taught me how to blend creativity with strategy and keep things grounded in impact.Outside of work, I enjoy creating content, experimenting with fashion and UGC, and constantly exploring new ways brands can communicate better. I’m also passionate about personal branding, and you’ll often find me helping peers shape their LinkedIn profiles to reflect who they truly are.If you enjoy conversations around brand building, content creation or storytelling, let’s connect. g••••••••@gmail.com

Experience

1. Marketing Manager

   Balu Forge Industries Ltd

   Jul 2021 — Present · Mumbai, IN

   I currently manage marketing initiatives at Balu Forge, working across brand communication, global outreach, business development support, and stakeholder engagement.Over the years, I’ve been part of several key initiatives that have helped strengthen the company’s market presence and commercial growth.Key Responsibilities & Highlights:Represented the company at major international trade exhibitions in Germany, Turkey, Dubai, Iran, and China, helping generate high-value leads and building brand visibility in global markets.Contributed to a 25% increase in export inquiries by participating in trade shows and proactively reaching out to customers online, introducing them to our product offerings and capabilities.Played an active role in the company’s post COVID revenue recovery, supporting multiple B2B deals and enabling the team to achieve a 41% YoY sales growth in FY24 through strategic client engagement and marketing efforts.Developed and presented investor pitch decks, coordinated factory visits, and participated in business discussions that contributed to securing major funding rounds for the company’s expansion.Conducted market research and competitor analysis using geo-targeted insights to support new market identification and develop region-specific marketing strategies.Created market intelligence reports and sales heat maps to better understand product demand and inform decision-making.Collaborated closely with the sales and production teams to ensure transparent client updates, timely order status tracking, and better relationship management.Designed and developed corporate presentations, brochures, and investor collateral, ensuring all communication materials were aligned with the company’s branding and business goals.

Education

• University of Wolverhampton

  Bachelor of Business Administration - BBA, International Business

  2016 — 2019