Gurlene Kaur
- Role
- Sr Field and Channel Marketing Manager, Us West Central and Western Canada at ReliaQuest
- Location
- Fremont, CA, US
- LinkedIn followers
- 500 followers
About Gurlene Kaur
Gurlene Kaur is a tech marketer based in the San Francisco Bay Area and is a UCSD alum…
Experience
Sr Field and Channel Marketing Manager, Us West Central and Western Canada
Oct 2021 — Present
Responsible for leading, managing, and executing end-to-end programs in a fast-paced and dynamic business environment.\\\\n-Created marketing programs in support of demand generation and revenue goals, with a focus on generating and quality pipeline, and accelerating prospects through the sales cycles, while remaining focused on customer advocacy, retention, and expansion opportunities.\\\\n-Responsible for leading, influencing, and driving various functional teams and individuals at all levels of the organization showcasing a high level of autonomy while managing a variety of priorities.\\\\nThe day-to-day included moving between strategy and execution of field marketing initiatives and iterating on current programs based on results/outcomes.\\\\n-Planned, promoted, coordinated, and implemented field marketing programs including third-party sponsorships and tradeshows, self-produced events, partner events, customer marketing events, digital programming, etc in order to communicate the differentiated value of our solution.\\\\n-Drove customized, high-value client experiences aligned to sales goals, and in support of lead generation.\\\\n-Developed regional ABM strategy, and playbooks, developed content and programs utilizing a variety of marketing channels (events, social media, ads, partner enablement, email, direct mail campaigns, etc.), and targeted different account tiers and buyer personas.\\\\n-Managed vendor relationships, partner relationships, program budgets, and ad hoc broader corporate projects.\\\\n-Delivered detailed reporting and metrics on activity results, campaign effectiveness, and ROI. Used data to make real-time adjustments and proactively identify trends and opportunities.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
University of California, San Diego
Bachelor of Arts (BA), Political Science and Government; Law and Society.
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