Gurdeep Singh Bhatia
COCA-COLA | HUL | GSK | ITC- Personal care | NIKE
- Role
- Channel Planning & Integrated Execution (Trade Mktg)- E2e (Omni Channel)- Pan India at The Coca-Cola Company
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
Channel Planning & Integrated Execution (Trade Mktg)- E2e (Omni Channel)- Pan India
Apr 2023 — Present · Gurugram, IN
Leading all-India channel strategy & execution for E2E Channel for SPRITE and Thums Up.•Developed digital re-engagement programs, reaching 1.82M+ consumers via tech-enabled campaigns.•ANNUAL BUSINESS PLAN along with Execution Calendar and Excellence standards•Engage & Develop PLATFORMS for Digital Consumer engagement and gratification model•Created Playbooks, RTM models, and affordability pricing frameworks in collaboration with RGM teams.•Plan and design ASSORTMENT MIX for a healthier channel Top line and bottom line•Design OBPPC based plans to drive OFFTAKES along with FIELD team Incentives•Develop PICOS (Pic of Success) for Retail execution and evaluate execution•Bottler engagement & stakeholder management – key part of execution Mgnt.•Winner of President’s Award for \'VIJETA\' Channel Program – Year 1
Skills
- Merchandising
- Retail
- Business Development
- Event Management
- Crm
- Fmcg
- Brand Management
- Integrated Marketing
- Advertising
- Shopper Marketing
- Management
- Brand Development
- Public Relations
- Competitive Analysis
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