Gurdayal Matharu

Client Solutions Director India at Channel Factory

Role: Client Solutions Director at Channel Factory
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

Experience

Client Solutions Director
Channel Factory
Jan 2024 — Present · Mumbai, IN

Education

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
Bachelor of Arts - BA
Vivek Vidyalaya High School
SSC
University of Mumbai
Bachelor's degree, Information Technology
2008 — 2011

Skills

Lead Generation
Campaign Management
Digital Media
Sem
Ad Networks
Media Buying
Advertising
Search Advertising
E-Commerce
Media Planning
Ad Serving
Ppc
Digital Marketing
Mobile Marketing
Google Adwords
Doubleclick
Conversion Optimization
Email Marketing
Digital Strategy
Interactive Advertising
Display Advertising
Online Marketing
Online Advertising

Contact information

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Work email
•••••@channelfactory.com
Personal email
•••••@•••••.com
Direct dial
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Current company

Channel Factory

Advertising Services · 827 employees · Founded 2010 · City Of Industry, California, United States

Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory’s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser's campaign run against unsuitable videos, such as children’s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just ‘set it and forget it’ when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.

channelfactory.com

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Experience

Client Solutions Director

Education

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION

Vivek Vidyalaya High School

University of Mumbai

Skills

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