Gurdave A.
Product Management and Marketing Executive
- Role
- Head of Business Engagement and Go-to-market for the Immersive Computing Group at HP
- Location
- Mountain View, CA, US
- LinkedIn followers
- 500 followers
About Gurdave A.
A highly organized and results oriented seasoned leader with 14+ years of progressive experience in the areas of engineering; program/project management; product management; business development; and marketing (joint partner/customer, strategic, and tactical). Demonstrated excellent oral and written communication skills. Senior-level experience driving industry leading product and marketing strategies coupled with strong negotiation and team-building skills. Strong analytical skills to drive complex problem resolutions with the added ability to drive effective solution implementation. Extensive domestic and international (Japan and Europe) travel interacting with customers, partners, standards bodies, and other interested groups. Proven track record on developing strategic vision and long range plans (including roadmaps and ROI calculation) complemented with a broad business perspective to draw upon. Extremely comfortable speaking/presenting to various groups on a wide variety of topics. I have a consistent reputation for leadership and high-quality output, while efficiently handling multiple projects and responsibilities.Specialties: Strategy formulation (business and technical)Tactical engagement and focusProduct management (innovation and development)Program managementProduct marketingStrategic partnership and alliance developmentStakeholder management (including C-level communication and team-building)Negotiation (between partners, customers, development/business, internal/external parties) Best practices/benchmarkingPMP certified
Experience
Head of Business Engagement and Go-to-market for the Immersive Computing Group
Sep 2013 — Present · Palo Alto, US
Conducted multiple press interviews resulting in over 100K YouTube views on several of the interviews• Identified and supported over 10 strategic influencers in launching a new product category called immersive computing. The influencers were not HP employees, but rather well-respected individuals in different vertical artistic and professional industry segments. Personally managed each relationship with a high touch approach resulting in extremely high VoC scores.• Created a new developer ecosystem community which developed over 25 third party consumer applications that took advantage of the unique feature functionality of sprout by HP• Oversaw over 15 concurrent high profile special projects and engagements to successful completion• Developed successful Go-To-Market plans for consumer and retail segments. These plans included implementation, training, support and marketing deliverables as well as use cases and demo guides to enable sales on a domestic and global level. Over 200 retail sales reps trained in a one month period. • Developed key use cases for consumers showcasing sprout by HP, a new product category. These use cases resulted in new sales opportunities being generated and were shown to HP’s key retail partners and thousands of consumers at various tradeshows and conferences.• Developed new use cases by industry vertical segments showcasing sprout by HP by commercial category. These use cases resulted in new engagement opportunities by partners and customer segments.• Product management - new product development, requirements prioritization
Education
Ball State University
MS
University of California, Davis - Graduate School of Management
MBA
Rensselaer Polytechnic Institute
BS
Skills
- Software as a Service (Saas)
- Business Intelligence
- Product Strategy
- Cross-Functional Team Leadership
- Marketing Strategy
- Strategic Leadership
- Data Center
- E-Commerce
- Team Management
- Product Marketing
- Management
- Requirements Gathering
- Product Development
- Product Requirements
- Project Management
- Technical Leadership
- Strategic Thinking
- Pragmatic Marketing
- Enterprise Software
- Enterprise Architecture
- Demand Generation
- Strategic Partnerships
- Strategic Communications
- Sdlc
- Market Research
- Software Development Life Cycle (Sdlc)
- Business Process
- Agile Project Management
- Product Management
- Analytics
- Business Strategy
- Marketing
- Business Analysis
- Pmp
- Leadership
- Go-to-Market Strategy
- Start-Ups
- Project Planning
- Saas
- Program Management
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