Amrita Gupta

About Amrita Gupta

Passionate Growth and Brand Marketeer with a decade of experience across diverse…

Experience

1. Product Marketing Manager

   Motilal Oswal Financial Services Ltd

   Aug 2022 — Present · Mumbai, IN

   Developing and executing comprehensive go-to-market strategies for new and existing investment products, create compelling product messaging and positioning that highlights value propositions, user benefits and product growth.Conduct market research and competitive analysis to understand user needs and industry trends.Collaborate with cross-functional teams (product, sales, design) to ensure consistent messaging and an enhanced customer experience.As a Product Marketing Manager, I created the marketing plan of a new fintech product from \'0 to 1,\' focusing on streamlining the communication strategy, user journey and experience. Identifying the key pain points by conducting user research and creating solutions to enhance hassle free investing.Analyze marketing campaign performance and recommend data-driven strategies for improvement. Stay abreast of the latest Fintech trends and technologies.

Education

• JAI HIND COLLEGE, MUMBAI

  Bachelor of Commerce, Commerce

  2000 — 2005

• G.D. Somani Memorial School

  SSC

  1995 — 2000

• Princess High School

  SSC

  1988 — 1995

• Columbia Business School

  Digital Marketing

• KC College

  PGDBA, Marketing/Retail

  2006 — 2008

Skills

• Marketing
• Retail Industry
• Media Planning
• Radio Advertising
• Event Planning
• Radio
• Shopper Marketing
• Live Events
• Event Execution
• Event Marketing
• Social Media
• Advertising
• Radio Promotions
• Crm
• Event Management
• Event
• Social Media Marketing
• Marketing Communications
• Marketing Management
• Retail
• Direct Marketing
• Marketing Strategy
• Sales
• Digital Marketing
• Retail Management