Geeta Gupta
GM of Direct-to-Consumer @ Nike | Retail & Strategy
- Role
- Gm of Direct-to-consumer and Nbhd for Jordan Brand North America at Nike
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Geeta Gupta
With over 15 years of experience in strategy, retail, and consumer goods, I am passionate about shaping the future of the sports and lifestyle industry. As the GM of Direct-to-Consumer and NBHD at Jordan Brand North America, I lead a team of talented and diverse professionals who are committed to delivering best-in-class customer experiences across e-commerce and stores, and connecting Jordan brand to the consumers and communities that matter most.In my current role, I leverage my skills in strategy, leadership, and innovation to drive Jordan Brand North America\'s $2B+ DTC digital and physical retail business, including the Nike App, nike.com, SNKRS, and Nike Stores. I am also responsible for our boutique multi-brand retail partners, where I foster strong relationships and collaborations to create unique and engaging experiences for our customers. I am proud to be part of a team that is constantly evolving and adapting to the changing needs and preferences of our consumers.
Experience
Gm of Direct-to-consumer and Nbhd for Jordan Brand North America
Jan 2023 — Present · Portland, OR, US
Commercial leader driving Jordan Brand North America\'s $2B+ direct-to consumer digital retail and physical retail (Nike App, nike.com, SNKRS, and Nike Stores). Also responsible for our boutique multi-brand retail partners; connecting Jordan brand to the consumers and communities that matter most.Experienced people leader, focused on team development, loyalty & engagement, and best-in-class customer experiences across e-commerce and stores.
Education
Massachusetts Institute of Technology
Bachelor's Degree, Aerospace, Aeronautical and Astronautical Engineering
1999 — 2003
MIT Sloan School of Management
MBA, Business
2006 — 2008
Skills
- Supply Chain
- Mergers & Acquisitions
- Entrepreneurship
- Strategic Planning
- Management
- Financial Modeling
- Strategic Consulting
- Management Consulting
- Business Transformation
- Due Diligence
- Financial Services
- Retail
- Strategy
- Corporate Development
- Emerging Markets
- Market Entry
- Competitive Analysis
- Start-Ups
- Sales
- Analytics
- Business Strategy
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