Anamika Gupta
B2B VP Marketing Executive | Expert in Enterprise Growth, Digital Strategy, ABM, & GTM Alignment | Champion of Data-Driven & Customer-Centric Marketing I Forbes Communication Council Member | CHIEF
- Role
- Chief Member at Chief
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Anamika Gupta
Anamika Gupta is a strategic and growth-oriented B2B marketing leader with nearly two decades of experience driving results across global tech, industrial, and manufacturing sectors. She specializes in turning marketing into a powerful engine for business growth—building programs that generate demand, elevate brands, and accelerate pipeline.Her expertise spans enterprise software, advanced technologies, and industrial solutions, with a proven track record in developing data-driven marketing strategies, ABM programs, and executive-level customer advocacy. Anamika excels in leading cross-functional global teams and aligning marketing with sales, product, and business priorities.Key areas of focus- Integrated marketing strategies that drive revenue- Account-based marketing and demand generation- Customer advocacy and executive engagement- Global team leadership and change management- MarTech optimization and performance analyticsAnamika is passionate about connecting business goals to customer value through thoughtful, innovative marketing. She is energized by opportunities to lead transformative initiatives, scale marketing operations, and help purpose-driven organizations grow smarter, faster, and more simply.Marketing Transformation; Revenue Growth; Account Based Marketing (ABM); Customer Marketing; Demand Generation; Executive Engagement; Customer Journey; Customer Acquisition; Brand Strategy; Brand Awareness; Messaging; Branding; Marketing Analytics; Customer Experience; Integrated Marketing Campaigns; Brand Strategy; Revenue Forecasting; Go-To-Market Planning; Multimillion-Dollar Budgets
Experience
Chief Member
Jan 2024 — Present
Education
Wharton Executive Education
Understanding the Brain: Using Neuroscience to Deliver Better Business Results
Wharton Executive Education
Business Acumen for Executives
Wharton Executive Education
Marketing Analytics, Marketing
Harvard Extension School
Leadership Communications
2018 — 2018
Kellogg Executive Education
Digital Marketing Strategies: Data, Automation, AI & Analytics, Business, Management, Marketing, and Related Support Services
2021
Wharton Executive Education
Executive Presence and Influence: Persuasive Leadership Development
Wharton Executive Education
Global C-Suite Program
Skills
- Pre-Sales
- Program Management
- Strategic Planning
- Market Planning
- Lead Generation
- Vendor Management
- Thought Leadership
- Requirements Analysis
- Market Research
- Customer Relationship Management (Crm)
- Crm
- Itil
- Analytics
- Strategy
- Enterprise Software
- Project Management
- Sales
- Consulting
- Marketing
- Teamwork
- Business Development
- Team Management
- Service Delivery
- Business Analysis
- Go-to-Market Strategy
- Competitive Analysis
- Management
- Marketing Strategy
- Analysis
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