Amit Gupta
Marketing Leader | Driving Growth & ROI in Pharma, BFSI & E-commerce
- Role
- Lead - Digital Marketing (Diabetes, Women\'s Health, Cardio, Specialty Medicine, Radiology & Ckd) at Bayer
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Amit Gupta
I am a Digital Strategy Leader with 10+ years of experience in the complex and rapidly…
Experience
Lead - Digital Marketing (Diabetes, Women\'s Health, Cardio, Specialty Medicine, Radiology & Ckd)
Aug 2024 — Present · Mumbai, IN
Spearhead the Bayer Pharma India\'s digital marketing transformation, leading strategic planning, cross-functional collaboration, and execution of all digital initiatives- Developed and launched Bayer MedLearn (HCP website), collaborating with agencies and platforms to create and optimize content and drive traffic- Managing the social media content strategy, calendar, and media presence (Bayer4health, Bayer MedLearn, Bayer for Her - Facebook, Instagram, YouTube), achieving a ~30% follower increase (paid/organic)- Managing the Veeva content factory and developed/implemented a comprehensive digital marketing strategy (SEO, SEM, social media advertising, Google Analytics, marketing automation)- Lead the development, launch, and adoption of marketing automation and instant messaging tools, creating/maintaining a digital channel utilization dashboard- Partnered with brand teams on digital promotion plans and created/managed a podcast series (topic creation, internal liaison, production)- Leading a large-scale digital consumerization initiative for the Mirena brand in partnership with EY- Implemented GTM strategies using digital media to drive therapy awareness among consumers and enhance product awareness among doctors- Engage influencers to create and develop content for therapy awareness- Closely monitored sales performance to measure impact and inform ongoing optimization.
Skills
- Marketing
- Competitive Analysis
- Market Research
- Editing
- Adobe Photoshop
- Photography
- Brand Development
- Sales Management
- Product Marketing
- Brochures
- Social Networking
- Team Management
- Web Content Management
- Corel Draw
- Customer Relationship Management (Crm)
- Crm
- Marketing Management
- Microsoft Office
- Ms Office
- Web Design
- Marketing Research
- Branding
- Photoshop
- Management
- B2b Marketing
- Digital Marketing
- Brand Management
- Public Relations
- Marketing Strategy
- Business Strategy
- SEO
- Html
- Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.