Guo Zhou
Senior Associate, Programmatic @Publicis Health Media
Signup · Get unlimited contacts
WORK HISTORY
Senior Associate, Programmatic @Publicis Health Media
New York, NY, US
Develop and execute digital media strategies across performance media, audience-based buying, and remarketing to meet client goals-Manage, optimize, and troubleshoot programmatic campaigns while ensuring seamless execution of creative assets, insertion orders, and reporting-Collaborate with analytics and media partners to provide insights, maintain account management standards, and enhance campaign performance-Train the new associate on DSP fundamentals, pacing adjustments, troubleshooting workflows, and end-to-end campaign setup.
EDUCATION
The City College of New York
Bachelor of Arts - BA, Sociology
ABOUT GUO ZHOU
Hello, everyone! I\'m Guo Peng Zhou, a first-generation college graduate with a degree in Sociology from the City College of New York. My passion for digital marketing has been a driving force in my life, and I\'ve been actively honing my skills in this field. I am currently a Senior Associate, Programmatic at Publicis Health Media.My journey led me to a valuable experience as a Programmatic Trading Associate at GroupM Nexus, Launch Pad Associate at GroupM, and a Media-Buying Resident at Vaynermedia. Additionally, I graduated from two outstanding digital marketing programs: COOP Careers and Kepler Group Academy. Through these programs, I\'ve strengthened my expertise in paid search, media planning, programmatic advertising, Excel, SEO, SEM, Google Ads, and Google Analytics. I\'ve successfully applied these concepts to execute paid search and paid social campaigns. Moreover, I am a Meta Certified Digital Marketing Associate, demonstrating my foundational proficiency in the skills, tools, advertising policies, and best practices necessary for advertising on the Facebook App, Instagram, and Messenger.I am committed to continuous learning, am a quick learner, open to coaching, and enthusiastic about furthering my involvement in the marketing industry.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.