Günther Gerlach

About Günther Gerlach

Customer-oriented and results-driven product/program executive with 25+ years of experience leading B2C and B2B innovations across Amazon, healthcare, and consumer data platforms. Proven ability to define bold product visions, execute growth strategies through behavioral data, and lead cross-functional teams from ideation to global delivery. Expert in ML and LLM based products, experimentation and digital customer journeys. Passionate about building products that transform daily habits, including how they learn and engage. Proven track record fostering partnerships and, scaling AI and data products in industry-leading companies such as Amazon, RealNetworks, DHL, AHC, and Intelius. Excel in P&L ownership and has led aggressive strategies including vertical expansion and corporate acquisitions, contributing to a $100M business

Experience

1. Sr Director of Product, Ai Driven Crm Platform

   Alignment Healthcare Usa, Llc

   Feb 2022 — Present · Bellevue, WA, US

   Lead a fast-paced organization, shaping product vision and driving products with large-scale impact and customer engagement.• Defined and led product vision for an enterprise platform supporting Clinical, CRM, Members, and Payments.• Partnered with engineering, analytics, marketing, and finance to deliver a cloud-native platform for patient engagement.• Directed a large team responsible for end-to-end e-commerce operations, including supply chain management, logistics, and customer service.• Implemented experimentation framework to validate pricing and onboarding optimizations, achieving 30% user growth with 5% revenue growth, contributing to revenue acceleration.• Drove product strategy and execution to enhance Machine Learning capabilities and services.• Designed and launched engagement features modeled on behavioral psychology, along with daily engagement mechanics to increase digital interaction with members.

Education

• Universidad Tecnica Federico Santa Maria

  Master's degree equivalent, Industrial Engineering

• Western Governors University

  Bachelor's degree, Computer Science

• Western Governors University

  Master of Business Administration - MBA, Business

Skills

• Web Services
• Enterprise Governance
• Finance
• Business Development
• Payments
• Strategy
• E-Commerce
• Program Management
• Mobile Technology
• Distributed Systems
• Agile Methodologies
• Management
• Process Improvement
• Mobile Devices
• Analytics
• Competitive Analysis
• Start-Ups
• Strategic Partnerships
• Cross-Functional Team Leadership
• Data Analysis
• Marketing Strategy
• Governance
• Go-to-Market Strategy
• Distributed Services Architectures
• Software Development
• Scrum
• Business Analysis
• Account Management
• Business
• Consumer Business
• Big Data
• Product Development
• Enterprise Software
• Mobile Applications
• Leadership
• Sdlc
• Product Management
• Forecasting
• Cloud Computing
• Product Marketing