Gunther Chanange

About Gunther Chanange

I’m a growth and product designer focused on turning ideas into user adoption, retention,…

Experience

1. Director of Product Design

   Primal Loop

   Sep 2015 — Present · New York, NY, US

   Built and scaled a boutique product design practice accelerating delivery, scaling systems, and driving growth for startups and enterprises. Led the business end-to-end, from client acquisition through product outcomes and revenue impact- Operated as an embedded design partner, flexibly serving as strategic Design Director or leading internal product teams- Forecasted revenue, aligned rate targets, and drove profitability through opportunity modeling and financial planning- Negotiated retainer contracts and structured MSAs/SOWs to secure predictable revenue and drive team expansion- Built internal delivery tools to track project execution, maintain client visibility, and ensure on-time outcomes.Selected Client Impact- Prescient AI: Led Mixed Media Marketing platform redesign, reduced time-to-value by 90%, and increased user attachment by 75%- LG North America: Delivered major ecommerce upgrades and implemented an atomic design system across four concurrent digital workstreams- ADP / Lifion: Developed mobile-first, AI-driven HR workflows, recovering hours annually across payroll, benefits, and policy operations- Therm: Led UX and research for a retail energy platform, increasing sales efficiency 10x and improving pricing efficiency 20x through CRM, supply chain, and accounting integrations.

Education

• Western Michigan University

  Bachelor of Science

• Rhode Island School of Design

  Master

Skills

• Mobile Phone Apps
• Methodology
• 3d Modeling
• Wire Framing
• Solidworks
• Design Methodology
• Mobile Interaction Design
• Sketchbook Pro
• Ios Design
• System Design
• Alias Sketchbook
• Adobe Creative Suite
• Market Analysis
• Design Strategy
• Wireframes
• Ethnography
• Model Building
• Website Development
• Rendering
• Research Design
• Design Management
• Design Education
• Consumer Behavior
• User Flows
• Design Thinking
• Strategic Thinking
• Mobile Experiences
• Sociology
• Remote User Testing
• User Surveys
• Interaction Design
• Product Design
• Service Design
• Rhino
• User Interface Design
• Gui Designing
• Sketching
• User Experience Design
• Psychology
• Experience Architecture