Jayabharath Gunjapalli

Marketing Analyst @Principal Financial Group

US

Operated as a Marketing Analyst supporting multi-channel digital campaigns across SEO, SEM, email, and paid media.Examined multi-channel campaign data using Google Analytics, SQL, and Tableau, generating insights that increased lead-to-conversion rate by 18% in a single quarter. Directed competitive intelligence studies and market segmentation analysis, leveraging Python, R, and Excel modelling to uncover revenue opportunities worth $2.5M annually. Structured KPI dashboards and automated reporting pipelines with Power BI and Salesforce CRM, cutting reporting cycles by 12+ hours per week and improving decision-making speed. Enhanced forecasting accuracy for sales and demand planning by applying predictive modeling, time-series forecasting, and regression analysis, achieving 92% forecast precision over 12 months. Designed and implemented customer journey maps, integrating A/B testing, sentiment analysis, and churn prediction models, which reduced attrition by 15% year-over-year. Assessed ROI of paid media initiatives across SEO, SEM, email, and social platforms, reallocating budgets to achieve a 27% improvement in digital marketing ROI.Partnered with product and pricing teams to execute market basket analysis, customer lifetime value studies, and elasticity modelling, enabling optimized product positioning and higher retention. Delivered executive-ready insights via storytelling dashboards, advanced visualization techniques, and stakeholder workshops, resulting in 30% faster adoption of data-driven marketing strategies.

University of New Haven

Master's degree, Business analytics

Dayanand Sagar Academy of Technology and Management

Bachelor's degree, Communication and Media Studies