Guneet Singh

About Guneet Singh

I’m the Marcom professional people call when the brief says \'make it work\' but the expectation quietly says \'make it unforgettable\'. I understand digital strategy, but more importantly, I understand attention: how to earn it, hold it and convert it before the algorithm gets bored.Over the past decade, I’ve shaped communication for government ministries, major brands and entertainment personalities long before their follower counts exploded. I’ve handled digital strategy for the Ministry of Information and Broadcasting and the Ministry of Rural Development, and built the early social identities of Kangana Ranaut, Kusha Kapila, Dolly Singh, Hemansh Kohli and the ever-unignorable Uorfi Javed. My work sits at the intersection of storytelling and strategy, where content becomes something people actually care to engage with.I create formats, build narratives and develop campaigns that feel organic but perform like marketing machines. I’ve led teams, managed crises, cleaned up reputational slip-ups and delivered creative solutions that stay rooted in business outcomes. Whether the work involves policy communication, influencer marketing, PR strategy or AI-powered content systems, I bring clarity and momentum to every project.My leadership style is simple: give people direction, give them freedom and give them a reason to care. The work speaks for itself.If your organisation needs someone who can think like a strategist, execute like a creator and communicate like a brand custodian while keeping it human in a world full of cookie-cutter content, I’m your person. I build narratives that move people and businesses with equal ease.

Experience

1. Marcom Manager

   Compass Group India

   Jan 2025 — Present · Gurugram, IN

   Overseeing all marketing and communication for the Integrated Facilities Management business and shaping how the IFM brand shows up across 350+ sites nationwide. Working closely with the Chief Marketing Officer, Chief Information Officer, Chief Strategy Officer and Managing Director at the national level, along with the CEO, VP Operations and Chief Growth Officer of the IFM vertical, ensuring every narrative, deck, campaign and communication flow aligns with business priorities and strengthens the vertical’s market position. Managing a large ecosystem of designers, content creators, performance marketers and multiple agencies across branding, video production, social media, digital campaigns, industry partnerships and events, while driving visibility, credibility and qualified demand for one of the fastest growing verticals in the organisation- Leading end-to-end marketing and communication charter for the IFM vertical while partnering with national and vertical leadership- Managing designers, content writers, performance marketers and multiple agencies across branding, digital campaigns, social media, video production and event collaborations- Driving sales enablement through capability decks, pitch documents, sector presentations and all client facing communication materials- Overseeing site branding, MMR and QBR communication, engagement calendars, PR narratives and high visibility internal and external events- Strengthening IFM’s industry presence through partnerships, sponsorships, sector events and strategic collaborations- Leading demand generation through performance marketing and targeted outreach, generating ₹250 crore+ in qualified opportunities with a pipeline targeting ₹500 crore- Acting as the marketing SPOC for the entire IFM vertical and ensuring cohesive communication frameworks and execution across 350+ sites.

Education

• Amity University Lucknow Campus

  Bachelor’s Degree, Journalism & Mass Communication

• Indian Institute of Mass Communication, Delhi

  Post Graduate Diploma, Advertising and Public Relations

  2015 — 2016

Skills

• Marketing
• Sponsorship
• Brand Management
• Online Marketing
• Team Management
• Marketing Strategy
• Videography
• Entrepreneurship
• Social Media
• Public Relations
• Media Planning
• Photoshop
• Management
• Social Media Marketing
• Online Advertising
• Creative Writing
• Digital Marketing
• Digital Media
• Canon Dslr
• Microsoft Office
• Think Tank
• Creative Strategy
• Leadership
• Photography
• Brand Development
• Event Planning
• Advertising
• Poetry
• Copywriting
• Integrated Marketing
• New Media
• Event Management
• Digital Strategy
• Market Research
• Marketing Communications
• Corporate Communications