Guneet Keith
Manager, Small Business Banking @TD
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WORK HISTORY
Manager, Small Business Banking @TD
Toronto, ON, CA
EDUCATION
Central Board of Secondary Education
Senior Secondary School
Central Board of Secondary Education
Secondary School
Delhi University
Master of Science
Delhi University
B. Sc (Hons) Mathematics
SKILLS
ABOUT GUNEET KEITH
Being an ardent follower of logical thinking and a graduate in mathematics, I have always been extremely fascinated by the deep effect Analytics has on everyday business. I identify as a young analytics professional with ~5 years of hands-on experience in Analytics/Business Consulting with a focus on predictive & prescriptive analytics modelling and a specialization in unsecured credit risk modelling. I am experienced in leading and executing multiple strategic initiatives aimed towards increasing customer profitability and/or mitigating credit risk including, but not limited to, 1. Retail Customer Lifecycle Management - Acquisition, Existing Customer Management and Collection strategies 2. Pre-Sales Analytics- Collaborated with senior management on multiple analytical POCs 3. Marketing Analytics- Formulated Cross-sell and Up-Sell strategies, Propensity scorecards(Affinity/Response based models), Pricing and Promotions 4. Customer Attrition(Churn) and Retention Analytics 5. Risk reporting - Portfolio Quality Review reporting and Analytics Technical skills: SQL, SAS, Python, MS Office(Excel, PowerPoint, Word, Access), Tableau
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