Gunasekar Jothiraman

About Gunasekar Jothiraman

Results-driven digital marketing expert with 8+ years of experience in performance marketing, lead generation, conversion optimization, data analytics, and precision targeting. Proven track record in executing high-ROI campaigns across Google Ads, Meta, X, YouTube, Bing, and LinkedIn, driving growth in political campaigns, B2B GTM, and social media engagement.Key Achievements:Political Campaigns: Led ₹213.9M election campaign, delivering 3.9B impressions, 241.9M views, and adding 5M WhatsApp members. Drove Ban NEET signups and 10L digital memberships.Social Media Growth: Scaled campaign and leader pages at ₹2-₹15 CPF, boosting digital reach and engagement.E-commerce & Performance Marketing: Managed 450+ clients, increasing ad spend revenue 18%, achieving 3.5x ROAS, and optimizing campaigns across B2B, B2C, D2C, and fintech.App Growth & Subscription Marketing: Drove 1L+ installs for Makkalin Mudhalvar (₹8.5 CPI), Makkaludan Stalin (₹6.5 CPI), and 1.5L+ installs for Vikatan, boosting 40% subscription revenue.Lead Generation & Conversion Optimization: Increased lead generation 18% via ABM, IP reverse tracking, and multi-touch attribution.

Experience

1. Performance Marketing Manager

   Newbase 360

   Jun 2022 — Present

   Managed campaigns for E-commerce & B2B clients with monthly budgets ranging from $600 to delivering an average return on ad spend (ROAS) of 3.5x.Increased client\'s website traffic by 80% and generated over 1.5L website click through targeted Facebook and Instagram campaigns.We conducted A/B testing to optimize campaigns, resulting in a 25% decrease in cost-per-acquisition (CPA), resulting in a 35% increase in click-through rates (CTR) and a 20% increase in conversion rates.