Yaswanth Gummadi

About Yaswanth Gummadi

BuildingProducts #BuildingBrands Who are we building for? What are we building for them? How are we introducing and marketing whatever we built? How are we pushing them to use whatever we built for them? How are we improving whatever we built based on their feedback?These questions are the base on which I work. With full focus on the end users and their experience, while solving their problems, I build products for them or answer any questions they might have. That forms the core of me being a product manager or a freelance content writer. As a product manager, I have experience launching SaaS products successfully into the market and also increasing user adoption on existing SaaS and E-commerce products. As a content writer, I have written multiple blogs for major brands which catered to their entire customers conversion funnel.I am not merely building products, I am telling a story either through building products or through writing content for various brands or doing both. Be it building products, creating marketing content/strategies for products/services, conversion of leads through engaging content- Building a brand as a whole, I am your go-to person. If you want to chat about anything related to #Technology,#ProductManagement #B2B #B2C #SaaS,#ECommerce #Marketing #ContentWriting #MomentMarketing #UserAdoption #ProductGrowth #BrandManagement #BrandGrowth, feel free to connect with me.I am a budding poet who talks about our daily life and lifestyle too. Follow me on IG to spice up your weekends with relaxing contemporary poetry:

Experience

1. Senior Product Manager

   Cognizant

   Feb 2024 — Present · Hyderabad, IN

   Product Manager, Customer Engagement Platform, US BankLed the building and consolidation of a Unified Customer View (UCV) to centralize customer relationships and customer service across multiple business lines (Credit Cards, Auto Loans, Mortgages, Savings/Checking Account holders, Retail & Small Business Accounts) of US BankLed integration and transformation of Profile & Preferences of Customer & Banker Experiences, leading to increased customer satisfaction (CSAT) from 54% to 69%.Led the integration & development of Express Consent API into the Unified Customer View and throughout US Bank digital experience platforms aligning their customer communications to TCPA regulations leading to a 3x increase in product/component reusabilityLed cross-functional teams(Business, Engineering & Design) and implementing Agile framework.Designed Product Strategy & Roadmap ensuring delivery in value for End-Users while aligning the same to the business goals.Product Manager, RLT Supply Chain, Novartis Pharma AGLed the development of 3AGest2 (3AG2)- an internal supply chain planning platform for Novartis Radioligand Therapy (RLT) drugs (Pluvicto & Lutathera)- radioactive drugs for cancer treatment.Ideated and implemented end-to-end module-based platform for ordering, planning, manufacturing & fulfillment of time-sensitive RLT medicines across the globe.Made 3AG2 the central platform across Novartis\'s RLT supply chain ecosystem by integrating it with D365 (CRM), RLT manufacturing sites, RLT production sites, RLT synthesizers and production lines, Labels & Reports, RLT global transport.Led cross-functional teams(Business, Engineering & Design) and implementing Agile framework.Designed Product Strategy & Roadmap ensuring delivery in value for End-Users while aligning the same to the business goals.

Education

• Birla Institute of Technology and Science, Pilani

  MSc- Technology, Information Systems

  2010 — 2014

• T A Pai Management Institute, Manipal

  PGDM, Finance & Analytics

  2016 — 2018

• 1% Club

  Finance Mastery, Finance, General

• Delhi Public School - Visakhapatnam

  High School Diploma

  2007 — 2008

Skills

• C#
• Product Marketing
• Multimedia
• C
• Programming
• Microsoft Office
• Java
• Software Development
• Process Scheduler
• Css
• Microsoft Technologies
• Facebook
• Javascript
• Data Mining
• Databases
• Cascading Style Sheets (Css)
• Mysql
• Html
• Sql
• Linux
• Real Time Monitoring
• Windows
• Marketing
• Online Search
• Algorithms
• Product Management
• Parallel Programming
• Software Engineering
• Networking
• Sap Abap
• Parallel Computing
• Google Docs
• Autocad