G. Hussain
Digital Growth Hacker
- Role
- Sr Digital Marketing Specialist at Neteasy
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About G. Hussain
Results-driven Digital Marketing Professional with experience in SEO, Google Ads, Meta…
Experience
Sr Digital Marketing Specialist
Feb 2021 — Present · Delhi, IN
I have worked as a Senior Digital Marketing Specialist at Neteasy.in, where I am currently managinga substantial monthly advertising budget of ₹50 lakhs across multiple platforms. In this role, I lead theplanning, execution, and continuous optimization of high-impact, performance-driven campaigns aimedat driving qualified leads, conversions, and revenue growth.My core strength lies in Pay-Per-Click (PPC) advertising and Meta Ads (Facebook/Instagram). Ihave successfully handled end-to-end campaign management for Google Ads, including Search,Display, Discovery, Shopping (PLA), App Install, and YouTube Video Ads. I’m skilled in creatingdata-backed strategies, optimizing campaigns with precision, and scaling ad performance to achievebusiness goals.I specialize in creating and optimizing campaigns with a focus on:• Keyword research and match types• Ad copywriting and split testing• Bidding strategies (Manual CPC, Target ROAS, Maximize Conversions)• Conversion tracking setup and analytics integration• Retargeting and custom audience segmentationIn Meta Ads, I have crafted high-performing campaigns across the funnel—from awareness toconversion. My skillset includes:Page 2of 5• Audience research and interest targeting• Pixel and conversion API setup• A/B testing of creatives and placements• Budget scaling and ROAS optimization• Funnel-based strategies using Custom Audiences, Lookalikes, and Dynamic AdsI’m well-versed in Google Analytics, GTM, Meta Business Suite, and Ads Manager, and use insightsfrom these platforms to fine-tune campaign performance continuously.I also play a strategic role in planning paid media campaigns that align with broader business objectives,sales funnels, and customer personas. My approach blends creativity with analytics, ensuring everycampaign has a measurable impact.
Education
Tilka Manjhi Bhagalpur University (TMBU)
B.com, Accounting and Business/Management
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