Guilherme Sales

About Guilherme Sales

Results-driven marketing manager with experience in technology, digital merchandising and…

Experience

1. Global Content Marketing Manager

   Microsoft

   Jun 2021 — Present

   Global Content Marketing Manager for Microsoft.com homepage • Managed a content calendar for promotions, offers, new products and devices, to ensure timely and relevant content on the Microsoft.com homepage. • Executed a global content marketing strategy for the Microsoft.com homepage, ensuring a consistent brand message and user experience across all regions. • Collaborated with local stakeholders to ensure that all content on the homepage was tailored to meet the specific needs and preferences of different regions. • Utilized tools such as Sharepoint and spreadsheets to plan and track content creation, and to ensure that all content was delivered on time and to a high standard. • Worked in close collaboration with the design, production and publishing teams to ensure that all content was optimized for search engines and was accessible to users with disabilities. • Requested and approved development of banners, visual assets and other creative elements used in the promotions and offers, ensuring that they were visually engaging and aligned with the overall brand. • Regularly reviewed, approved and updated the homepage to ensure that it reflected the latest products, services and devices from Microsoft. • Acted as the main point of contact and liaison between the global market stakeholders and the marketing team, providing regular updates on the content marketing strategy.