Guillermo Techera Martino
Director of Strategic Expansion Latam & Spain B2b Travel Partner @B2B Travel Partner
Signup · Get unlimited contacts
WORK HISTORY
Director of Strategic Expansion Latam & Spain B2b Travel Partner @B2B Travel Partner
Orlando, FL, US
Markets: North America, LATAM, and Europe.As the Director of Strategic Expansion – LATAM & Spain | B2B Travel Partner, I lead the international expansion of travel companies into key markets in LATAM and Europe. My expertise lies in creating B2B strategies, digital marketing, and applying technology to tourism. I focus on optimizing business processes, improving operational efficiency, and ensuring long-term growth for our clients through advanced solutions.With over 20 years of experience, I’ve worked with leading companies such as Hotelbeds, Bedsonline, Youtravel, and Meeting Point. Through multichannel campaigns and market analysis, I help DMCs, tour operators, hotels, airlines, and travel agencies capture new business and expand their presence. My goal is to ensure that every commercial action drives sustainable growth and competitiveness.Key Responsibilities: Design and execution of market entry strategies tailored to each region and vertical of the tourism sector. Commercial positioning and development of client acquisition plans through digital and offline channels. Leadership of multinational sales teams, aligned with global goals. Coordination of performance through CRM, data analysis, and automated reporting. Oversight of trade show representations and B2B events to generate business opportunities. Implementation of multichannel campaigns focused on increasing visibility and generating demand.Key Achievements: Increased new client acquisition by 30% through advanced segmentation and inbound marketing techniques. Boosted market share by 40% in LATAM and Europe through optimized multichannel campaigns.
EDUCATION
IEBS Business School
Master's degree, Web Analytics, UX, and CRO
Universidad de León
Project management
Universitat de Barcelona
Master's degree, Marketing Digital, Growth Hacking & E-commerce
Universitat Oberta de Catalunya
Postgraduate, Communication Management / Communication and media studies
Universitat de les Illes Balears
Tourism Management and Marketing
IEBS Business School
Postgraduate Degree, Inbound Marketing & Branded Content - InboundCycle
Universitat Oberta de Catalunya
Master's degree, Marketing/Marketing Management, General
Universitat Oberta de Catalunya
Master's degree, Marketing/Marketing Management, General
IEBS Business School
Master's degree, Product Management and Digital Product Design
SKILLS
ABOUT GUILLERMO TECHERA MARTINO
With more than 20 years of executive leadership within multinational travel organizations…
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.