Guillermo Girola

About Guillermo Girola

Results driven, strategic thinking global media and marketing services procurement specialist. Deep, hands-on understanding of the media planning and buying process, gained from experience working in advertising agencies, as advertiser (client) and as media auditor and consultant.Data-driven mindset, knowledgeable about ad-tech and mar-tech solutions that ad value to the marketing organization and positively affect the company’s bottom line.Skilled navigator of corporate environment in global matrix organizations with diverse regulatory, cultural and economic environments. Passionate about quantitative marketing and firm believer in no-nonsense efficiency in the digital and off-line worlds. Trusted partner for successful marketing teams.

Experience

1. Sr Director, Media Analytics

   Cortex

   Mar 2026 — Present · Miami, FL, US

   Develop and implement methodologies for media benchmarking and media analytics. Lead media analytics for key accounts.

Education

• Universidad del Salvador

  BA, Advertising

  1987 — 1992

Skills

• Value Proposition Development
• Digital Strategy
• Return on Investment
• Integrated Marketing
• Brand Development Strategy
• Advertising
• Media Planning
• Brand Architecture
• Direct Marketing
• Market Research
• Business Planning
• Romi
• Customer Insight
• Brand Development
• B2b Marketing
• Marketing Management
• Advertising Management
• Public Relations
• Internal Communications
• Leadership
• Business Development
• Roi Development
• Digital Marketing
• Market Planning
• Strategy
• Corporate Communications
• Alliance Marketing
• Marketing
• Insight Generation
• Marketing Communications
• Strategic Communications
• Brand Management
• Marketing Research
• Value Propositions
• Marketing Strategy
• Management
• Marketing Roi
• Sponsorship
• Corporate Branding