Guillermo Vidal

About Guillermo Vidal

Strategic Innovation Leader | Product & Brand Builder | Driving Category Growth through Technology, Consumer Insight & Business Strategy | EntrepreneurInnovation Leader with 20+ years of experience in Consumer Insight and Product Innovation seamlessly integrating Consumer, Technology, and Business strategy development. Passionate about finding the intersection between What\'s Possible and What\'s Needed to driving category growth for Brands and Services. I thrive on dynamic & agile teams, connecting ideas to execution, and shaping solutions that transform both products and markets.

Experience

1. Co Founder - Mashed Roots Llc

   Burgernati

   Feb 2017 — Present · Cincinnati, OH, US

   Co Founder of Mashed Roots LLC Restaurant group focused on brining people together to create community centered around flavorful food. Currently operating a Latin American pop up food Brand called MashRoots and a Cincinnati inspired Burger Brand called Burgernati.

Education

• University of Rochester

  BS, Mechanical engineering

  1999 — 2003

• Indiana University - Kelley School of Business

  MBA, Business

  2005 — 2007

• University of Rochester

  Bachelor of Applied Science - BASc, Mechanical Engineering

Skills

• Process Improvement
• Engineering
• Marketing Research
• Innovation Management
• Process Engineering
• Product Development
• Strategic Planning
• Consumer Behaviour
• Design of Experiments
• Open Innovation
• Cross-Functional Team Leadership
• Customer Insight
• Consumer Products
• Data Analysis
• Product Design
• Product Launch
• Product Innovation
• Segmentation
• Project Management
• R&D