Guillermo Ruelas Urueta
Associate Brand Manager - Tequila, Vodka & Rtd\'s Portfolio @Suntory Global Spirits
Signup · Get unlimited contacts
WORK HISTORY
Associate Brand Manager - Tequila, Vodka & Rtd\'s Portfolio @Suntory Global Spirits
CA
Development and execution of brand\'s annual strategy and vision for Vodka, Tequila and On The Rocks categories in Canada- Management of Social Media, PR and Design agencies for the brands\' annual plan execution, which includes planning and coordination of events and activations, influencer marketing and paid social media campaigns and content creation- Development of brands POS assets with the creative agency to support the regional sales teams for on premise and off premise, considering key consumer and business issues and insight - Planning and coordination of brands retail sampling program in Canada- Collaboration with Global Brand Teams for the regionalization the global strategy within the Canadian Market and product compliance- Collaboration and support as business partner to Sales Team to provide brand assets, information and data to help increase sales and brand performance in the Canadian regions - Budget Management for Vodka, Tequila and On The Rocks categories, including PO creation, register and follow up in SAP and collaboration and follow up with the Finance Team- Monthly brand reports with market share and sales results and presentation to Leadership Team- Tres Generaciones Tequila brand launch in Canada, support in planning and execution of strategy- Alberta Pure Vodka branded bar refresh on the Winnipeg Bombers stadium- Planning and coordination of Tequila Hornitos and Tres Generaciones brands\' activation during concerts at Bud Stage 2023- Product registration for international awards
EDUCATION
Humber College
Postgraduate Degree
Universidad de Monterrey
Diploma
Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Diploma
Instituto Tecnológico y de Estudios Superiores de Monterrey / ITESM
Bachelor
Universitat Autònoma de Barcelona
Master
SKILLS
ABOUT GUILLERMO RUELAS URUETA
During my years of experience, I have worked for international companies in positions in Branding, Merchandising, Project Management and Operations. I have developed abilities in managing projects with different departments, reaching deadlines with good project and time management by prioritizing tasks and creating reports to analyze relevant and important information for decision making. Also, I learned to get things done proactively, with leadership and responsibility and by a being great team player.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.