Guillermo Rodriguez

About Guillermo Rodriguez

Cable & broadcast professional with 20 years of result driven performance amongst respected leading media organizations. Expertise in building high performing media planning teams. Highly skillful in constructing multi-tiered campaigns leveraging all platforms with a consistent proven track record of increasing ratings and reach. Passionate for network launches, operational efficiency, break architecture, performance measurement and solid leadership skills with a strong desire in growth development and mentoring. Organized, detailed-oriented, able to prioritize and work well under pressure and deadlines. Strong interpersonal, communications, and time management skills; able to work successfully independently or within group settings. I have more than 6-year of experience optimizing TV program formats, strategist promo times to increase ratings, managing sales client’s contracts. skills Branded Entertainment / Content TV, Digital and Social Media Hispanic Marketing Influential Marketing Advertising Storytelling Strategic Planning Marketing Strategy Development Ad Sales Programming Promotions Media Planning TV Traffic Software Goal Oriented Media Planning & Buying Training Employees Team Work Analyzing Information Spanish and English Fluency among other

Experience

1. Programming Manager

   Warner Bros. Discovery

   Aug 2023 — Present · Miami, FL, US

   WARNER BROS- DISCOVERY NETWORKS, Miami, FLScheduling Programming Manager Discovery Family AUG 2023 – PRESENTCreate and maintain the monthly 24hr programming grids, planning grids, Series rollout upfront grid, and Highlights document.• Responsible for scheduling all programs, versions and break formats in Broadview on a monthly basis, publishing schedules in Gabriel, and following up with a release email to the entire DFC team as well as the TV Listings team.• Carry out program scheduling replacements, version changes and break format changes (including the placement and creation of 40+ break formats) acting as the main liaison with Media Logistics for tracking of new programming changes, communicating delays, etc. This is also followed up by an email to the entire DFC team as well as TV Listings team.• PDS (programming database) management of program information, program descriptions and program contracts as well as add Do Not Air flags in the system when notified by Standards and Practices.• Responsible for entering content deals, episodic titles and descriptions, parental ratings, screen content and borrow requests in DEAL.• Responsible for tracking and scheduling of the mandated Hasbro content to avoid budgetary penalties per Hasbro contract. Residuals are tracked internally in a Hasbro Play Counts document that requires monthly manual updates.• Working as liaison with the Deal team and Commercial Operations department especially when handling new deals and new developments.• Meet with Content Director to discuss important launches and suggest potential programming stunts.• Drafting proposals and presenting the plans for the month to the team in a timely manner (2 months in advance of the month)• Reviewing contracts for new acquisition deals and existing deals to confirm license periods, license fees, and play counts.(ex: Hasbro, WB content)• Meeting with programming directors and VPs to discuss and ask for borrowed shows from sister networks.

Education

• Nova Southeastern University

  LEADERSHIP ,  Management Development Program – Certification

  2016 — 2016

• Nova Southeastern University

  Business Administration; Managment

  2001 — 2003