Guillermo Rivadeneira
Director @Astral Junction Kreativ-Und Kulturhaus Berlin
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WORK HISTORY
Director @Astral Junction Kreativ-Und Kulturhaus Berlin
Berlin, DE
Directed strategic operations, developing inclusive cultural experiences, and optimising customer conversion by 50% through impactful events, team leadership, and the implementation of a new CRM and targeted marketing campaigns. Drove efficient resource management, reducing operational costs by 15%.
EDUCATION
Universität der Künste Berlin
Artist Training for Professionals, Fine Arts III - Empower, Navigate, Participate
Universität der Künste Berlin
Master of Fine Arts - MFA
Telefonica (Buenos Aires)
Customer Experience (CX)
Tercer Brazo Taller (Buenos Aires, Argentina)
Modular synthesizers designer, assembler
Audiogalaxy – Fort Lauderdale, USA
Composition and music production. Mastering , Music
Telefonica (Buenos Aires, Argentina)
Mapping, video editing and visual development. Arduino, Animation, Interactive Technology, Video Graphics and Special Effects
University Piloto (UPC) / University Javeriana (Bogota, Colombia)
Architecture & arts, Architecture
Universität der Künste Berlin
Professionell Live on Stage, Live performing, event production, communication, marketing and PR
SKILLS
ABOUT GUILLERMO RIVADENEIRA
Director, Business Manager & Developer with 15+ years of international experience leading operations, sales, customer experience, and cultural/event projects across Germany, Spain, and Latin America. Proven track record in scaling service-based businesses, managing cross-functional teams, and developing community-driven creative ventures. Strong capability in business development, operations optimization, customer success, and strategic project execution. Founder of Astral Junction, a cultural platform combining events, retail, and creative programs. Results-driven CX leader with experience increasing customer conversion by 50% and consistently achieving 99% satisfaction. Now seeking leadership opportunities in Berlin to bring strategic, operational, and creative value to a growing company.ACCOMPLISHMENTSDirected strategic operations, developing inclusive cultural experiences, and optimising customer conversion by 50% through impactful events, team leadership, and the implementation of a new CRM and targeted marketing campaigns. Drove efficient resource management, reducing operational costs by 15%.Led Operations and Logistics, driving efficiency and enhancing customer satisfaction by 70% by streamlining the delivery process and improving customer communication. Built and mentored a high-performing team, ensuring consistent service delivery and customer satisfactionManaged 200+ innovative tourist experiences for international clients at JVS GmbH (AirBnB), overseeing personalized itineraries encompassing cultural tours, historical excursions, and adventure activities, logistics, and staff. Ensured exceptional 1-on-1 service, driving client satisfaction and repeat business.Conducted comprehensive testing and evaluation of apps and new technology products for Mercedes Benz and Zalando in Berlin, focusing on optimizing the customer experience through detailed feedback and analysis. Reduced user errors by 15% through identifying areas for improvement, ensuring user-friendly interfaces and enhanced functionality.
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