Guillermina Abella
Growth & Innovation Professional | GTM Strategy · Commercial Growth · Digital Transformation
- Role
- Growth & Commercial Strategy at Abella Industrial Realty Group
- Location
- Miami, FL, US
- LinkedIn followers
- 500 followers
About Guillermina Abella
I\'m drawn to the commercial side of business, where marketing strategy, customer acquisition, and growth all converge into something tangible. I work best in environments where there is room to build and make an impact, and where collaboration matters, and I bring a mix of entrepreneurial thinking and the organizational discipline to actually follow through.At 18, I built and ran my own e-commerce jewelry brand from scratch. At Dell Technologies, I hit 156% of quota bringing in new enterprise accounts across New England. Most recently, I designed and launched a full go-to-market strategy at Abella Industrial Realty, from CRM implementation to client acquisition, contributing to $20M+ in closed transactions.I hold two master\'s degrees from IE Business School in Management and Digital Business & Innovation, ranked #1 in my Marketing & Sales concentration, and bring an international background and perspective to everything I work on.Fluent in English and Spanish, with intermediate Italian.
Experience
Growth & Commercial Strategy
Abella Industrial Realty Group
May 2025 — Present · Miami, FL, US
Built and launched the company\'s go-to-market strategy from scratch, defining target segments, positioning, and outbound playbook while modernizing operations with a CRM and AI-assisted workflows- Designed and executed the full GTM strategy: market segmentation, positioning, website launch, and initial client acquisition outreach- Implemented a CRM and AI-assisted workflows to automate email sequences, track pipeline, and improve deal visibility across the team- Advised owner-users and investors on industrial facility decisions, analyzing build-out costs, lease vs. purchase tradeoffs, and ROI across investment options- Contributed to $20M+ in closed industrial real estate transactions through deal execution and client development
Education
Florida International University
Bachelor of Business Administration - BBA, Marketing
2018 — 2022
IE Business School
Master in Management & Master in Digital Business & Innovation
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