Guillemette Brajeux

Head of Visual Merchandising & Windows Concept @Aigle

Paris, FR

Under the Brand and Positive Impact VPN-1 COMEX / Member of Leadership group / CODIR marketingManager of a team of 4 people + free-lancesWORLDWIDE WINDOWS CONCEPT : Brand statement⁄ Conception & development of the windows decor following marketing animation plan andwith markets specificities (CNY, Ski.)⁄ Development of the concept for the different type of stores : from flagships to generic⁄ Mannequins stylingVISUAL MERCHANDISING : The right expression of the brand ⁄ Partnership with the commercial direction in order to align creative vision and business⁄ Definition of the global VM strategy and training for EMEA, HK & Japan⁄ Coaching and training for China VM team regarding set up topics⁄ Leading a strong corpus of guidelines : windows and instore recommandations every threeweeks to renew the store look⁄ Training retail teams on the VM practices through digital app (Yoobic) or regional meetings⁄ Showroom set up⁄ Development of new VM props to highlight new products rangePOP UP & SCENOGRAPHY⁄ Decor conception and developement for events and pop-up (Galeries Lafayette, Citadium,Pompidou collaboration, press presentations.)

Ecole supérieure d'arts appliqués Duperré

Design de mode et environnement, option textile, matériaux et surfaces

Institut Français de la Mode

Master spécialisé - Management de la Mode & du Luxe, Marketing

Ecole supérieure d'arts appliqués Duperré

DSAA (Diplome Supérieur d'Arts Appliqués) mode et environnement