Guillaume Totis
Global Head of Media & Advocacy - L Oréal International Distribution @L'Oréal
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WORK HISTORY
Global Head of Media & Advocacy - L Oréal International Distribution @L'Oréal
Paris, FR
L\'Oréal International Distribution (LID), is a dedicated entity developing \"Whitespaces\" within l\'Oréal Group: countries where no affiliate has been established, or brands of our Portfolio not yet live on a market where we already operate in. The objective is simple: deploy L\'Oréal\'s brand portfolio full potential, unlock new sustainable & profitable growth, extend the Group\'s beauty market coverage and leadership.Strategy- Create, advocate, rollout & report on the very first Worldwide, Multidivision (Luxe, LDB, CPD, PPD) Consumer Engagement Strategic Frame, for L\'Oréal International Distribution.Enablers- Media: streamline, simplify & rollout new ways of working, leveraging latest Adtech (IAS, Grasp, Pacvue, CM360), Tools & Partners (Agencies) to fast track best operating models adoption- Advocacy & Influence: streamline, simplify & rollout new ways of working, leveraging latest Tech (Traackr, Cerby) & Partners (Agencies) to fast track best operating models adoption.
EDUCATION
Lycée Henri Wallon
Baccalauréat, Economics & Sociology
EDHEC Business School
European Apprenticeship Program, MSc in Organization Development & Consulting
Our Lady of the Lake University
International Exchange Program, Business Administration
Université catholique de Lille
Licence de Gestion
SKILLS
ABOUT GUILLAUME TOTIS
Global Head of Media & Advocacy - L’Oréal International Distribution
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