Guillaume Laurencin
Marketing Director @Wagram Stories
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WORK HISTORY
Marketing Director @Wagram Stories
Région de Paris, FR
Head of Wagram Services- Sales & Distribution- Supply Chain- Label Services- Strategic Marketing- Catalogue- D2C, merchandising- Staff 30 people
EDUCATION
ESSCA
Sales & Marketing
SKILLS
ABOUT GUILLAUME LAURENCIN
30 years of experience in Entertainment Business=> Strong knowledge of the music industry, and cultural goods=> Experienced in marketing leadership and digital strategy=> Business unit management=> Team leadership=> Creative, rigorous, passionateSpecialties:=> Customer marketing (developping brands, validation of mix and choice of investments, digital strategy)=> Strategy and business plans=> Management (supervise, engage, motivate and develop individuals)=> Finance (management of full P&L, define and follow-up of the annual budgets)=> Legal (negotiation of contracts, management of disputes)=> Sales & Distribution=> Content and rights acquisition (internationaly orientated)
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