Guillaume Dève

Ww Digital Engagement Director @Saint Laurent

Ville de Paris, FR

Directed a multidisciplinary team of 13 experts and led the Worldwide digital engagement strategy* Defined and executed the global digital engagement roadmap, covering social media, CRM, brand content, and owned platforms to elevate Saint Laurent’s desirability worldwide.* Managed a cross-functional team of 14+ experts in social media, CRM, digital deployment, analytics, and innovation, ensuring alignment with brand strategy and market priorities.* Supervised content strategy, copywriting, and publication across 18+ global social channels, ensuring brand coherence and performance optimization.* Established data-driven frameworks to measure engagement and challenge creative approaches, fostering a culture of continuous improvement.* Led the Saint Laurent Application development and adoption, enhancing client experience and deepening the brand’s digital ecosystem.* Collaborated closely with regional offices (EMEA, APAC, Americas) to deploy global campaigns and adapt to local behaviors and trends.* Introduced social e-commerce and clienteling innovations in coordination with e-business and CRM teams to drive conversion and retention.* Partnered with internal creative and image teams to translate strategic intent into cutting-edge digital experiences.* Oversaw analytics and reporting tools to monitor digital performance and share actionable insights across HQ and regions.* Co-led innovation projects with Kering Innovation Lab to identify new digital touchpoints and experiment with emerging media platforms.

3e cycle MCI - Marketing Commerce sur Internet

Master of Business Administration (MBA)

EMLV

Accounting and Finance