Guillaume Saez
Brand Director @KFC France
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WORK HISTORY
Brand Director @KFC France
Ville de Paris, FR
Marketing calendar planification in order to build brand consideration and drive positive transactions.°Brand Platform leader. Elevate our communication to the next level and ensure a relevant brand positioning with a distinctive use of our brand assets focus on Gen Z acceleration.°Creative direction. all-media campaigns développement / always on social platform content / restaurants merchandising.°Corporate Communication. Ensure brand protection and strengthen media relations.°CSR evangelization. Influence our CSR agenda and engage key stakeholders.
EDUCATION
INSEAD
Developing Emerging Leaders
ISCOM
Master's degree, Marketing
Université Sorbonne Nouvelle
Licence Information et Communication, Communication, général
WHMU / McDonald's Worldwide Marketing University
Strategic Marketing Planning, Marketing international
SKILLS
ABOUT GUILLAUME SAEZ
MARKETING & COMMUNICATION SPECIALIST with 15 years experience for several industries : QSR, FMCG, SPORT & ENTERTAINMENT. Creative Strategist mindset with a strong trust of the \"in culture power” Ability to handle brand & business KPI\'s turnaround challenge with proven success experience. GOLD EFFIE 2022 Building and execution of annuel marketing plan in order to drive transactions and build the brand Skilled in media offline/online strategy and budget management Corporate communication leader with PR/PA management Ability to shape and deploy game changer CSR roadmap and build connection with key stakeholders Strong leadership, people management and ability to leverage the best of people with challenge and empathy. Natural ability to federate with a know-how culture Spot-on understanding of Young culture and trends Skilled in public speaking Worldwide advertising culture expert Wide expert and partnership network Sport lover
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