Guillaume Lebreton

Marketing Strategist at National Arts Center @National Arts Centre Centre National Des Arts

Ottawa, ON, CA

The National Arts Centre is Canada’s home for the performing arts. The NAC presents, creates, and produces, performing arts programming in various streams: Music, Dance, Theatre, Gatsronomy, and nurtures the next generation of audiences and artists from across Canada.MY ROLE:NAC ORCHESTRA- Design, planning, and development of engagement strategies building upon discipline strategic initiatives and National Arts Centre strategic plan- Project management in complex and fast-paced environments (albums, tours, festivals)- Implementation of performance metrics and milestones- Reporting, interpretation, and recommendations to strategic stakeholders- Develop, monitor, and maintain budgets ($875k)- Work and report in an Agile environment with Artistic, Audience Engagement, Digital Experience, Visitor Experience and Finance stakeholders- Collaborate with artistic programmers to develop long-term strategic initiatives- Coordinate artistic relations to create high-performing creative assets- Schedule, and manage team workloadZONES THÉÂTRALES- PR strategy, Develop and nurture relationships with professional Canadian francophone theatre audiences and main industry stakeholders (venues, bookers, festivals)- Support the production and operation teams- Coordinate and produce content in collaboration with performing creation companies