Guilherme Talarico
Sales Strategies | Field Marketing | Trade Marketing | Brand Activation | Customer Engagement | Execution and Activation | Promotional Marketing | Shopper Marketing | Partnerships | Events | Merchandising
- Role
- Retail Merchandising at Altria
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Guilherme Talarico
Results-oriented Sales and Field Marketing professional with over 15 years of experience in driving strategies into tactics through field programs, CPG and B2B, shopper-centric sales campaigns, data analytics, and events. Ability to leverage data-driven insights to boost sales and brand execution, enhance brand presence, and optimize retail execution. I truly believe in Marketing, Trade, Field and Sales on cross-functioning synergy full circle for incomparable results.Sales | Trade Marketing | Field Marketing | Cross- Functional | Marketing Campaigns | Execution | Promotions | POS | Activation
Experience
Retail Merchandising
Nov 2025 — Present · US
Field Marketing and strategies-to-tactics execution for tobacco Altria brands- Phillip Morris: Marlboro, Virginia Slims, Parliament, L&M- John Middleton: Black & Mild- USSTC: Copenhagen, Skoal, Husky and Red Seal- Helix: ON! Nicotine pouches - NJOY
Education
ESAMC São Paulo
Bachelor's degree, Marketing
FGV - Fundação Getulio Vargas
Post Graduate program- Business Administration, Business Administration and Management, General
2012 — 2013
Centennial College
Postgraduate Degree, Marketing/Marketing Management, General
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