Guilherme Cervenka
Global Category Manager - Printed Packaging & Substrates @BAT
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WORK HISTORY
Global Category Manager - Printed Packaging & Substrates @BAT
EDUCATION
ESPM
Post Graduation, Strategic Marketing
Centro Universitário do Instituto Mauá de Tecnologia
Chemical Engineer
Fundação Dom Cabral
Executive MBA
SKILLS
ABOUT GUILHERME CERVENKA
With over two decades of experience in the consumer goods sector, I am a seasoned leader committed to strategic management, industrial operations, and fostering high-performance teams. My journey commenced as a trainee, equipping me with a profound holistic insight into business operations and a solid foundation for continuous professional development. Over the past five years in strategic and regional roles, I have overseen comprehensive operations encompassing procurement, manufacturing, quality, supply chain, cost optimization, transformation, and the cultivation of a continuous improvement culture.I thrive on tackling significant challenges and have a proven track record of generating and delivering exceptional outcomes by developing visionary leaders and robust teams. I am fervently dedicated to programs that enhance employee engagement and actively participate in change management processes, aiming consistently to strengthen a sense of ownership among employees.My expertise in risk management and driving change is complemented by robust relationships with both internal and external stakeholders, fostering a dynamic environment open to transformation. I have actively engaged in footprint reviews, turnaround processes, as well as the construction and relocation of industrial facilities, ensuring strategic alignment with business goals.With extensive international and multicultural exposure, I lead with a collaborative and communicative style within matrix structures and remote teams. My leadership is driven by a strategic vision and the firm belief that the optimal work environment is achieved when individual and corporate values align, creating conditions that propel collective success. This strategic approach is enriched by my hands-on experience in category management, cost-saving initiatives, global procurement strategies, and nurturing supplier relationships to enhance operational excellence and innovation.
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