Guilherme P P Nejm
Director of Marketing, Innovation & Customer Experience (Cx) @Adecco
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WORK HISTORY
Director of Marketing, Innovation & Customer Experience (Cx) @Adecco
Sao Paulo, BR
As Director of Marketing, Innovation & Customer Experience (CX), I lead strategic initiatives that drive growth, innovation, and customer-centricity across the organization. My role encompasses Marketing, Innovation, and Customer Experience, supported by Quality, Customer Success, Continuous Improvement, and Business Intelligence (BI).Key responsibilities:Defining and executing integrated Marketing, Innovation, and CX strategies aligned with business objectives and sustainable growth.Leading end-to-end marketing initiatives across online and offline channels, with a strong focus on performance, scalability, and efficiency.Driving innovation initiatives across solutions, processes, and customer journeys, leveraging data, insights, and market trends.Overseeing Customer Experience and Quality to improve satisfaction, retention, and service standards.Leveraging BI to support data-driven decision-making and strategic planning.Key results achieved- Built the company’s largest customer acquisition channel, with Marketing responsible for over 70% of new business- Developed digital campaigns that became the primary candidate acquisition channel for the company- Established the company as the leader in digital presence in Brazil, achieving 300%+ growth across major social platforms and building one of the largest Adecco digital networks globally- Created and launched five audiovisual programs (Foco na Gente, Adecco News, Adecco Happy Hour, Jurídico em Pauta, Adecco Trajetória) to strengthen brand positioning and engagement- Pioneered innovation through Hiring Lab, a cross-functional solution capable of closing hundreds of roles within hours for clients- Led the development of the Adecco App, a strategic milestone with launch planned for 2026.
EDUCATION
VGC International College
English Business, Business e Marketing
Udacity
Especialização, Marketing Digital
ELC Career College (RTO code 91721)
English Business, Business
ABOUT GUILHERME P P NEJM
Professional with over 15 years of experience across the entire Marketing and Sales ecosystem. Currently responsible for managing nine strategic areas: Marketing, Digital Sales, ESG, Quality, Customer Success, Continuous Improvement, Retention, Business Intelligence (BI), and Innovation, acting as one of the company’s largest solution hubs.Strong background in marketing planning and a 360-degree business vision, with extensive experience in both online and offline media strategies, including open TV, cable TV, print, outdoor media, in-store and out-of-store activations, digital campaigns, social media, public relations, strategic partnerships, and events.Specialized in new product development, feature creation, customer segmentation, channel strategy definition, portfolio monitoring, and product positioning.Recognized for leadership in building strategic plans, conducting detailed diagnostics, in-depth analyses, volume forecasting, action plans, go-to-market strategies, and portfolio management, leveraging data from reliable sources such as Nielsen and Kantar.Experienced in qualitative research, including focus groups, as well as quantitative research and customer journey mapping. I apply methodologies such as Design Thinking and Business Model Canvas to deeply understand consumer behavior and generate innovative solutions.Extensive experience in project management, working with cross-functional teams and applying agile methodologies such as Scrum and Sprint to ensure efficiency, collaboration, and the delivery of high-impact results.Strong background in managing customer relationship programs (CRM), focused on customer acquisition, loyalty, sales growth (up-selling and cross-selling), retention, and customer win-back strategies.Proven ability in budget management and coordination of multidisciplinary agencies, with hands-on experience across advertising, digital marketing, public relations, and social media.My experience, strategic mindset, and passion for Marketing make me a highly qualified professional, capable of significantly contributing to business growth and the company’s overall success.
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