Guillaume Bernard
Global Innovation & Beauty Tech Director - Ysl Beauty Dmi at L Oréal Luxe @L'Oréal
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WORK HISTORY
Global Innovation & Beauty Tech Director - Ysl Beauty Dmi at L Oréal Luxe @L'Oréal
Lead the global Beauty Tech strategy as a business performance enabler, aligning brand desirability with measurable commercial outcomes.• Scaled AI- and data-driven O+O services across 30+ markets, ensuring adoption across retail and D2C operations.• Built and lead a cross-functional team to move solutions beyond pilots into scaled, operational programs.• Secured executive sponsorship to significantly scale Beauty Tech investment by demonstrating ROI and adoption potential.• Established ROI-driven governance (“kill or scale”) to prioritize initiatives with clear impact on conversion and engagement.• Act as the brand counterpart for R&I, Tech and Digital teams to accelerate time-to-value and global consistency.
EDUCATION
NEOMA Business School (France) & ESB Business School Reutlingen (Germany)
BSc in International Management – Double Degree (IMDD)
Université Paris Dauphine - PSL
Master of Science (MSc) Marketing & Strategy , Product Manager and Market Research Analyst (204)
SKILLS
ABOUT GUILLAUME BERNARD
I lead global innovation and Beauty Tech for luxury brands, driving brand desirability through data-driven performance and scalable O+O experiences. Recognized with 2x CES Innovation Awards (2022, 2024) and named HUB35 Under 35 Laureate.At YSL Beauty, I run Beauty Tech with a strong commercial focus, using AI, data and O+O (online + offline) services to improve conversion, engagement and long-term consumer value across 30+ markets.My role combines strategy, delivery and team leadership. I partner closely with brand leadership, retail, tech and R&I to move beyond pilots and ensure solutions are adopted, scaled and embedded in daily operations.Before joining L’Oréal, I spent several years in management consulting and digital strategy across luxury, banking, automotive and telecom, building the ability to connect transformation roadmaps with operational reality.
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