Guglielmo Lazzari
Luxury Yachting Industry Consultant @Sole 24 Ore Business School
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WORK HISTORY
Luxury Yachting Industry Consultant @Sole 24 Ore Business School
Milano, IT
EDUCATION
Business School 24ORE
Executive Master Certificate, Executive Master Luxury Management
Turin Flying Institute
Institute for technical aeronautics & Private Pilote License
Università degli Studi di Torino
Bachelor's Degree, Law & Economy
SKILLS
ABOUT GUGLIELMO LAZZARI
I’m actually in charge on a specific role among the Yachting industry focused on the new product business development and its marketing strategies. My career begins in the middle of the highest recession of the entire industry; this gave me the chance to gain strength and unique skills in developing heightened sensibility of analysis towards the market as well as deep perception on clients’ needs. This experience come along with a great attitude which has laid the groundwork for a faster development process that has brought the launch of more than 50 new models (10 up to 90 meters) in less than 10 years, breaking all the records. The important role played in the last 18 years in the entire decision-making process, gave a fundamental contribution on let the two top market’s players rise/jump to the top of the yachting charts, becoming the indisputable benchmark of the entire nautical industry and market.Over 90 projects of the active range of yachts among the 8 most important brands of the yachting industry, have been coordinated since the concept analysis within the official launch on the market.
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