Gufrana Jabin

About Gufrana Jabin

As a skilled copywriter, I specialize in helping B2B tech and SaaS companies craft compelling and persuasive messaging that drives results. Whether it\'s through website copy, email campaigns, white papers, or case studies, I can help your business clearly communicate its value proposition and differentiators to potential customers. My background in both marketing and technical writing allows me to effectively bridge the gap between creative and technical language, ensuring that your messaging is both engaging and accurate. Let me help you tell your brand story and drive leads and sales for your business.My achievements so far- Successfully launched multiple websites for B2B software companies, increasing website traffic by 20-40% and lead generation by 25%. Created a lead magnet that generated 500+ new leads and a 10% conversion rate. Developed a social media campaign that resulted in a 20% increase in engagement and a 15% increase in followers.Wrote a series of case studies that highlighted customer success stories and increased the company\'s credibility and authority in the industry.Improved email open rates by 15% and click-through rates by 10% through A/B testing and optimization of email copy.

Experience

1. Copywriter

   Pritbor

   Apr 2021 — Present · Jaipur, IN

   Create compelling, high-quality, and on-brand copy for a variety of marketing materials, including website pages, landing pages, email campaigns, social media posts, blog posts, white papers, case studies, product descriptions, and sales collateral. Write clear, concise, and persuasive copy that communicates key value propositions, benefits, and features of the company\'s products and services to target audiences in the B2B and SaaS space. Craft compelling headlines, subheads, and calls-to-action that grab attention, create interest, and motivate readers to take action. Conduct keyword research and optimize copy for SEO to improve search engine rankings and drive organic traffic to the website. Collaborate with the marketing team, including designers, strategists, and project managers, to ensure that copy aligns with overall campaign goals and messaging, is optimized for search engines, and drives conversions and engagement. Research and stay up-to-date with industry trends, competitive landscape, and customer personas to develop effective messaging and content strategies that resonate with target audiences and drive business growth. Edit and proofread copy to ensure accuracy, consistency, grammar, style, and tone. Use data and analytics to track performance of copy and make data-driven decisions to improve messaging and conversion rates.

Education

• St. Wilfred's P.G. College, Jaipur

  Bachelor of Arts - BA

  2017 — 2020

• Mahaveer Public School - India

  1st Class to 12th Class

  2005 — 2017