Chris Guerrero

About Chris Guerrero

Global Strategic Commercial Leader with extensive experience spanning B2B and B2C sectors across marketing and commercial roles in large, multinational organizations. Proven track record of leading cross-functional teams and professional communities, driving alignment across sales, marketing, and technology, and embedding sales excellence frameworks to accelerate commercial delivery. Skilled at using data-driven insights to shape strategy, unlock innovative solutions, and deliver measurable business impact.Passionate about building cultures that are AUTHENTIC, AMBITIOUS, ALIGNED, and AGILE — ensuring teams and leaders have the clarity, tools, and mindset to succeed in today’s evolving commercial landscape.• Authentic leadership rooted in diversity, inclusion, proactive HSSE, talent development, and customer-centricity.• Ambitious in driving growth, challenging teams to unlock full potential across segments, channels, and markets.• Aligned through clear value propositions, defined roadmaps, and a shared commitment to delivering results.• Agile in embracing learning cycles, adapting quickly to external shifts, and optimizing investments for maximum impact.My leadership philosophy is built on fostering diverse, inclusive cultures, where teams collaborate, innovate, and stay focused on delivering customer and business value. I bring practical, actionable insights that bridge strategy and execution — ensuring decisions are grounded in data, customer insights, and commercial impact.

Experience

1. Vice President Marketing

   Engie Resources

   Jul 2025 — Present · US

   I lead Marketing for ENGIE’s U.S. retail energy business, overseeing brand, product marketing, digital, market intelligence, and sales enablement. This team is focused on building brand strength, deepening customer engagement, and accelerating the energy transition to achieve affordable, reliable, and sustainable growth.Working closely with Sales and the executive team, this role focuses on helping:• Redefine how we segment and serve commercial & industrial customers in the US• Launch tailored value propositions aligned with renewable and low-carbon energy solutions• Elevate brand engagement with customers looking to navigate energy transition challenges• Lead a lean, high-impact marketing team focused on measurable results

Education

• Texas A&M University

  Bachelor of Science, Mechanical Engineering

  1989 — 1995

• Institute for Real Growth

  ANA CMO Leadership Program

• Kellogg Executive Education

  Kellogg on Branding

• IMD

  Innovative Strategies for Private and Public Sector Challenges

Skills

• Oil & Gas Industry
• Business Development
• Business Planning
• Downstream Oil & Gas
• Oil & Gas
• Refining
• Strategic Planning
• Petroleum
• Strategy
• Marketing Strategy
• Business Strategy
• Marketing
• Oil/Gas
• Pricing Strategy
• Energy Industry
• Energy
• Management
• Lubricants
• Pricing
• Project Management
• Upstream
• B2b
• Gas
• Negotiation
• Marketing Management
• Market Analysis
• Competitive Analysis
• Key Account Management
• New Business Development