Gudrun Wetak

About Gudrun Wetak

I am a technology-driven marketing leader with 10+ years of experience in both B2C and B2B organizations, helping global companies transform how they engage customers through data, digital platforms, and innovative go-to-market strategies.Throughout my career, I’ve built and led high-performing marketing and analytics teams while partnering across Sales, IT, Finance, and Legal to align marketing with enterprise growth objectives. I specialize in bridging marketing strategy with enterprise data governance — ensuring that every customer touchpoint is personalized, measurable, and compliant with privacy standards.Key areas of impact:Revenue & Growth: Increased qualified pipeline by double-digit percentages through ABM programs (1:1, 1:Few, 1:Many) and integrated campaigns, driving measurable improvements in retention, NPS, and churn reduction.Leadership & Collaboration: Directed multi-disciplinary teams and influenced executive stakeholders to deliver marketing transformation across multi-billion-dollar organizations.MarTech & Data Innovation: Early adopter of CDP platforms, successfully implementing solutions in two global enterprises to unify data and enable personalization across CRM, MAP, customer portals, and digital channels.Budget & Vendor Management: Oversaw multi-million-dollar marketing technology and analytics investments, optimizing spend through vendor negotiations and roadmap planning.Customer Experience: Designed predictive scoring models, customer journey mapping, and analytics frameworks to improve ROI and accelerate pipeline creation.I am passionate about building marketing organizations that are not only data-driven but also human-centered — where insights and technology combine to deliver meaningful customer experiences and measurable business impact.

Experience

1. Manager, Global Marketing Operations

   Rockwell Automation

   Feb 2024 — Present · Milwaukee, WI, US

   Responsibilities • Owns Data Management and Reporting RoadMap. Leads a team of global business/ process analysts and platform owners.• Marketing owner of IT Relationship. Participates in PI Planning and Scrum Calls.• Partners with Customer Experience, Security, and Web Development to reimagine the customer portal experience. • Consultants on Salesforce Implementation Team reviewing architecture and process flows and authoring data management, governance and reporting requirements• Participates in Annual Planning, Budgeting and Goal Setting processes• Supports Contract Management and Renegotiation • Leads Executive MBA Internship ProgramSuccesses • Partnered with IT to migrate Customer Data into Enterprise Data Lake and sunset independent server. Improving uptime by 50% and cost savings of annually.• Harmonized Quarterly Business Review thru Reimagined Reporting Roadmap, collapsing multiple disparate ad-hoc analysis efforts into one streamlined process dynamically supported with real-time dashboards. Time to effort decreases of 75% with 50% marketing wide adoption rate in first month.• Designed and Deployed Enterprise Level Scoring Model increasing lead quality by 15% with 4:1 ROI in first year• Implemented and Integrated CDP technology. Managing prospect and operational audiences in accordance with enterprise data governance and best practices. Supports over 500+ omni-channel programs annual with 150+ active users spanning sales, marketing and commercial operations. • Onboarded DSP partnership to support and scale full-circle ABM campaign deployment (audience/account selection, content development, channel activation and optimization, and results capture). Beat industry benchmark by 50% in first year… performing 33% above adjusted benchmark in year three. • Improved Goal Setting via selection of leading indicators and enhanced forecasting methods. Improved accuracy by 85%.

Education

• University of Wisconsin-Green Bay

  Bachelor of Business Administration, Marketing

• University of Wisconsin - Manitowoc

  Associate of Arts and Sciences (A.A.S.), Fine/Studio Arts, General

  1998 — 2012

• University of Wisconsin-Green Bay

  Bachelor of Business Administration - BBA, Marketing

• University of Wisconsin-Green Bay

  Bachelor of Business Administration - BBA, Business Administration and Management, Marketing

• University of Wisconsin-Green Bay

  Bachelor of Business Administration (BBA), Marketing

  2013 — 2014

Skills

• Time Management
• Public Speaking
• Strategy
• Direct Sales
• Social Networking
• Published Author
• Microsoft Office
• Sales
• Google Analytics
• Salesforce.com Administration
• Email Strategy
• Teamwork
• Customer Service
• Online Advertising
• Market Research
• Survey Design
• Market Analysis
• Press Releases
• Email Marketing
• Training
• Customer Satisfaction
• Business Development
• Advertising
• Event Planning
• Fundraising
• Marketing Strategy
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Problem Solving
• Research
• Sales Management
• B2b
• Budgets
• Event Management
• Team Building
• Management
• Online Marketing
• Public Relations
• Team Leadership